Unlock a New Path to Freedom:
Welcome to Truck CEO University
There Is No Harvard for the Trucking Industry.
Until Now.
Trucking is a multi-billion-dollar backbone of the American economy. Yet there has never been a centralized institution that teaches operators how to build wealth inside it.
No structured pathway. No elite training ecosystem. No university-level framework for blue-collar ownership.
Truck CEO University is building that.
About Our
Vsion & Mission
The Trucking Industry Is Bigger Than You Think Every major grocery store. Every construction site. Every city contract. Every regional distribution network.
Behind it all is a trucking-based business model. And most people only ever participate at the lowest level — as drivers.
Truck CEO University exists to change that.
We teach operators how to:
This is not about one lane.
It’s about building leverage inside an entire industry.
Understand trucking business models
Build revenue through asset-based operations
Create systems beyond daily driving
Transition from worker → owner → investor
This is not about one lane. It’s about building leverage inside an entire industry.
Unlock a New Path to Freedom:
Welcome to Truck CEO University
There is a hidden industry brewing in America.
Bread routes, snack routes, beverage routes, and distribution networks move billions of dollars in product every year. Most people see the shelves. Few understand the system behind them.
Truck CEO University is built to change that.
About Our
Vsion & Mission
The Trucking Industry Is Bigger Than You Think Every major grocery store. Every construction site. Every city contract. Every regional distribution network.
Behind it all is a trucking-based business model. And most people only ever participate at the lowest level — as drivers.
Truck CEO University exists to change that.
We teach operators how to:
This is not about one lane.
It’s about building leverage inside an entire industry.
Understand trucking business models
Build revenue through asset-based operations
Create systems beyond daily driving
Transition from worker → owner → investor
This is not about one lane. It’s about building leverage inside an entire industry.
Unlock a New Path to Freedom:
Welcome to Truck CEO University
There is a hidden industry brewing in America.
Bread routes, snack routes, beverage routes, and distribution networks move billions of dollars in product every year. Most people see the shelves. Few understand the system behind them.
Truck CEO University was built to change that.
Become a Founding Member of Truck CEO University for $700 (Before the Price Increases to Thousands)
What We Offer!
We are launching with TWO CORE CURRICULUMS designed to give you both operational skill and scalable systems.
Bread Route
Foundations
This is where you learn the real mechanics of the bread route business.
You’ll learn:
1- How route distribution companies operate
2- How independent route owners earn commissions
3- How to become a Certified Route Runner
4- How to negotiate commissions and store relationships
5- How to analyze route profitability
6- How to prepare for ownership
This curriculum is about operational mastery. Because income starts with skill.
Driver Leasing
Blueprint
This course shows you how to build a driver leasing company from the ground up. Inside, you’ll learn how to:
1- Recruit and place qualified drivers
2- Set up a compliant W2-based staffing model
3- Build your insurance, payroll, and legal foundation
4- Price your services for strong, consistent margins
5- Land contracts with carriers and logistics companies
6- Scale a reliable, revenue-generating driver workforce
This curriculum is built to help you transition from working in trucking… to owning a driver leasing company that powers it.
Meet Your Instructors
Chris Mateo
Routes and Marketing Specialist
Chris's father started in a family-owned bakery depot, learning how routes were supplied and meeting independent route owners daily. He recognized early that drivers and stockers were independent business owners earning a percentage of every product sold.
The family purchased their first route. As a child, Chris worked inside depots, cleaned trucks, crossed bread trays, and learned operations from the ground up.
By age sixteen, he was supporting route operations and earning real income. That early exposure shaped a lifelong understanding of ownership, operations, and scalable route-based business.
Rahmel Wattley
Recruitment & Training Specialist
Rahmel created Truck N’ Hustle (TN’H) for serious transportation & logistics entrepreneurs who want to stop making costly mistakes and start building a profitable business. It’s not just about getting information—that’s everywhere—it’s about real, proven strategies, connections, and support to help you build the business of your dreams.
Beyond media, Rahmel is also a proven operator: he built a successful driver staffing agency that helps transportation companies recruit, train, and retain high-performing drivers. He knows firsthand that routes don’t scale on trucks alone—they scale on people and systems.
Discover the Difference
Truck CEO University is built for those who want to understand the route distribution business and build real, cash-flowing assets inside it. With TCU, you can go from:
Employee mindset
Independent route operator
Driving every day
Managing trained drivers
Uncertain income
Structured commission-based earnings
Working in the business
Owning the business
Discover the Difference
Truck CEO University is built for those who want to understand the route distribution business and build real, cash-flowing assets inside it. With TCU, you can go from:
Old Way
New Way
Employee mindset
Independent route operator
Driving every day
Managing trained drivers
Uncertain income
Structured commission-based earnings
Working in the business
Owning the business
SPECIAL FOUNDING
MEMBER OFFER!!!
Build This With Us — As One of the First 100 Founding Members
We are opening Truck CEO University to a private group of 100 founding members.
Right now, you can join for: $700 One-Time Founders Access
After we reach 100 members, enrollment closes and pricing increases to thousands of dollars as we expand the curriculum.
As a founding member, you'll get access to:
Weekly live workshop sessions
Real-time Q&A
Current frameworks working inside the business
Updated processes from the field
Step-by-step breakdowns of what’s actually producing revenue
You won’t just consume content. You’ll help shape it.
This Is Just the Beginning
As Truck CEO University grows, we will expand into additional money-making trucking verticals, including:
Dump truck businesses
Dispatching models
Government contract opportunities
Fleet scaling strategies
Additional route distribution sectors
And other industry-specific revenue channels
We will continue bringing in experienced operators and experts into our live coaching calls, expanding workshops, and adding new frameworks across the trucking and logistics space. This is only the tip of the iceberg — and founding members get access to everything we build next.
SPECIAL FOUNDING
MEMBER OFFER!!!
Build This With Us — As One of the First 100 Founding Members
We are opening Truck CEO University to a private group of 100 founding members.
Right now, you can join for: $700 One-Time Founders Access
After we reach 100 members, enrollment closes and pricing increases to thousands of dollars as we expand the curriculum.
As a founding member, you'll get access to:
Weekly live workshop sessions
Real-time Q&A
Current frameworks working inside the business
Updated processes from the field
Step-by-step breakdowns of what’s actually producing revenue
You won’t just consume content. You’ll help shape it.
This Is Just the Beginning
As Truck CEO University grows, we will expand into additional money-making trucking verticals, including:
Dump truck businesses
Dispatching models
Government contract opportunities
Fleet scaling strategies
Additional route distribution sectors
And other industry-specific revenue channels
We will continue bringing in experienced operators and experts into our live coaching calls, expanding workshops, and adding new frameworks across the trucking and logistics space. This is only the tip of the iceberg — and founding members get access to everything we build next.
Who this is perfect for
Coaches
Consultant
Content Creators
Authors
Speakers
Influencers
Ready to join?
If you’re serious about entering the route distribution business — or scaling within it — this is your opportunity to do it the right way.
Secure your place as a founding member before enrollment closes.